Customer Referrals

Baltimore Smart CEO // March 2010

Why referrals? “When I started this company, I had no marketing budget, so my emphasis was doing the best that I could for every client, so at that point I could ask, based on the work we'd done for them, for a referral. And seven years later, we are still practicing those things.”

How I encourage them: “My biggest thing is I've asked. There was a point in time where I had no choice. When you don't have anything, you have to use every resource you got. I wasn't afraid to ask because it was a matter of survival. To gain more referrals, get to to know your clients and build that relationship where it is not uncomfortable to ask them.”

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Makeover Story: Critical Connection

Washington Smart CEO // January 2008

When Telly Telhan started his company four years ago, he did not have the marketing budget to clearly articulate his message to a target audience. “We were trying to convey our thoughts as quickly as possible, get a presence on the Web and give our potential clients a resource to take a look at,” Telhan says. “Because of our low budget, there wasn’t much true messaging or branding. It wasn’t really telling anyone who we were and what we were planning on doing.”

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Staffing Secrets

The Therapy Times // 07/11/07

For the human resources department of many healthcare organizations, recruiting therapists is the job that keeps them up at night. Caught between supply of and demand for qualified therapists, most hospitals, clinics and private therapist offices find themselves always on the lookout for the next addition to their team. And for some, bringing in outside resources is the best bet to ensure staffing success.

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Struggles and Strategies

The Therapy Times // 08/29/06

Staffing is a continual struggle in the healthcare arena. According to the U.S. Department of Labor, healthcare was the largest industry in the country in 2004, boasting 13.1 million jobs for wage and salary workers (with over 400,000 more for the self-employed)...

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